I’m Evan Holmes. A lifelong musician and Ecommerce Specialist for Reverb.com and NAMM Top 100 Retailers, my copywriting has generated tens of millions of dollars in sales for independent music shops. Gear Copy is a tool for making that radical growth genuinely accessible to all sellers, and getting great instruments in players’ hands.

Developed and continuously synced with industry standard knowledge of tonewoods, body styles, pickup configurations, and finishes, Gear Copy pulls from proven verbiage to craft inspired descriptions that resonate with the real musicians we sell to everyday. No photos or speadsheets needed: just tell us what we’re selling and we’ll have a description in seconds.

At $149/month, we’re priced like a utility, not another ecommerce employee. Use Gear Copy to sell through your used gear and turn it into new stock. Visibly boost your online and in-store sales with compelling, SEO friendly descriptions. Most importantly, use the hours of real time you’re saving to reinvest in your shop’s future. Or hey, sweep the floor.